SMITH STREET BUSINESS ASSOCIATION RE-INVIGORATED
New leadership and vision for re-emerging Melbourne retail strip
“We have to come to grips with the social media and promote Smith Street as the centre of retro, vintage, music, history, art, cuisine and all the other essentials of Melbourne”, says Howard Frederick, newly elected President of the Association.
“Positioned between trendy Abbotsford and yuppie Fitzroy, Smith Street has an image of being a bit more spirited and roguish than its neighbours”, says Frederick. “Smith Street’s edgy vibe has now turned into an alluring hub for all things eclectic”.
Initial efforts will go into repositioning Smith Street’s image as a shopping, dining, and visitor destination by revamping its Facebook and web pages and through workshops for traders about how to maximise their use of social media.
Other newly elected leaders of the Association are Dianne Harris as Vice President, and Arthur Papagrigoriou as Secretary. The group spearheads the City of Yarra’s “Smith Street Business Activity Centre” through marketing, promotion, business, and tourism development.
“We are dispelling the myths that Smith Street is merely full of outlets. It has great fashion, but the outlets left some time ago”, she adds.